Sunday, September 26, 2010

Making Money Selling Other People’s Products

A lot of people are now getting into online businesses and online marketing either to supplement their “real world” income or for it to become their primary source of income.  Why?  Because online marketing just provides them a lot of benefits!

First, you can reach just about anybody in the world who has Internet access if you market your products online.  That means a wider market for you, which can translate to larger profits.  Second, setting up an online business requires only a fraction of the cost required to set up an actual business establishment, which means a lot of savings for the business owner.

Another aspect that has attracted a lot of people towards online marketing is the fact that one doesn’t have to have his own products to get started.  In online marketing, one can start making a lot of money just by selling, or even by just trying to sell, other people’s products.  And getting started with this kind of marketing strategy is actually quite easy.  All that one needs to do is to set up an agreement with an online retailer or merchant, and after everything is settled, one can immediately start making money by selling the merchant’s or the retailer’s products.

Incidentally, the most popular and the fastest growing method of selling other people’s products online is affiliate marketing.  Affiliate marketing, in its simplest definition, is a relationship between an online merchant or retailer, who has products to sell, and his affiliates, who are willing to promote the merchant’s product on their website.

In a typical affiliate marketing set up, the merchant provides his affiliates with banners and text ads that links to his site.  The affiliates will then get these ads posted on their website and they get paid whenever traffic or sales is directed to the merchant’s website.  Affiliates are often paid on commission basis, although other online merchants would opt to pay a fixed fee for the affiliate’s compensation.

Starting to make money online with affiliate marketing is relatively quick and easy.  All that one has to do is to sign up as an affiliate for an online company that offers affiliate programs.  An alternative method, and usually an easier one, is to sign up as a member of an affiliate network—a network that hosts a variety of affiliate programs for different online merchants or retailers.  Signing up is usually free, although other companies and networks may require you to pay a particular fee.  Such fees, however, are made as payment for additional services that the company may render, like providing you with tools and assistance to jumpstart your online business.

When you sign up with an affiliate marketing program, you are usually required to fill out a form containing information about yourself.  Some affiliate programs may also require you to present the URL of your website and describe its contents.  This will allow the retailers to verify that you actually have a website with contents that are relevant to their products.  Some affiliate programs, however, won’t require you to have a website.  After filling out the form and all, you are then allowed to choose the affiliate programs you want to promote.

After signing up with an affiliate program and being an actual affiliate, you are now ready to start making a lot of money by selling other people’s product online.  How do you make money?  There are actually a number of ways for you to earn money as an affiliate, and most of these ways depends on the type of affiliate marketing program you’ve gotten into.

Many affiliate marketing programs compensate their affiliates in either of three ways: pay-per-click (PPC), pay-per-sale (PPS), or pay-per-lead (PPL).  In pay-per-click affiliate marketing, the affiliate is paid whenever he directs traffic to the merchant’s site.  PPS and PPL affiliate marketing programs work rather differently.  In PPS, the affiliate only gets paid when his referral converts into an actual sale.  In typical PPS affiliate programs, the affiliate would usually get 15% to 20% commission for each conversion.  PPL affiliate programs work the same way, although affiliates are paid a fixed fee whenever his referral converts into a lead for the company.

Some affiliate marketing programs are two-tier programs, wherein the affiliate is also allowed to recommend other affiliates to the merchant.  In such affiliate programs, the affiliate would not only be paid for the traffic or sales that he would direct to the merchant’s site but also for the traffic or sales directed by the affiliates who signed up with the program through his recommendation.

Yet another way of earning more profits with affiliate marketing is through residual affiliate programs.  Residual affiliate programs are affiliate programs where the affiliate gets paid a number of times for as long as the merchant keeps the customer the affiliate has referred to his site.  One form of residual program gets the affiliate paid a commission every time the referred customer purchases something on the merchant’s site.  Another form of residual affiliate program gets the affiliate paid a percentage every month for as long as the company keeps the referred customer.

With a lot of options available and a lot of ways to earn money, affiliate marketing is undoubtedly the most popular and the easiest way to make money by selling other people’s products online.  As to how much money one can get from affiliate marketing actually depends on the affiliate.  A dedicated and hardworking affiliate would certainly get more from the program compared to those affiliates who would simply sign up and forget about the program later.

Saturday, September 25, 2010

Tips and trick Business

Top Seven Ways Writing Articles Can Explode Your Business

In today's highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.

There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.

1.Reach more people

When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.

2.Free Advertising

Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

3.Gain High Search Engine Ranking

Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

4.Increases Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5.Optimizes your site for improved search engine ranking

By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

6.Establishes a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

7.Enhances your credibility through references and testimonies

Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business

Friday, September 24, 2010

Best finance Managing

Create and Maintain a Budget

     The first step to avoiding the troubles of financial debt is to create and maintain a budget.  It’s not as intimidating as it sounds, don’t worry.

       First off,  create a list of all your monthly income and also a list of your monthly expenses.  When determining income, list all sources including alimony, child support, side jobs, etc.  In calculating expenses, be sure to include housing, food, transportation, utilities, entertainment, etc.  To gain an accurate reflection of actual expenses, sit down each night and write down expenses, just make sure to save receipts.  Determine if your income covers all of your expenses.  If the answer is no, then some expenses need to be reduced. 

       Adjust expenses.  If it is a small discrepancy, it may mean reducing some minor expenses like entertainment or cell phone plan.  If the deficit is larger, you may need to downsize your vehicle or living arrangements.  If your income covers all of your expenses, you still may want to trim some of the excess fat off your spending habits.  This can free up extra money for things such as vacations or college funds for your children. 
       Additionally, consider if you need to add new categories.  Some areas that are often overlooked are debt reduction, emergency savings funds, and retirement savings.  An emergency fund ensures there is an adequate amount available to cover unforeseen events (car emergency, etc), should it arise.  This will eliminate the need for using credit which can quickly damage your budget. 
       There are several advantages to sticking to your budget.  Firstly, most people have set financial goals that they would like to reach in the future.  Sometimes it may be a trip, a brand new car, or a college education.  A budget can help people save money to make these goals a reality.  Additionally, many people are crushed under heavy consumer debt.  Without a disciplined pattern of spending, it is virtually impossible to make much headway in reducing debt.  A personal budget will provide the necessary framework to begin eliminating these inflated account balances. 
       If executed properly, a budget will allow a person to simultaneously meet their expenses, place money into savings, and pay back outstanding debts.  Therefore, it is anyone’s best interest to create and implement a budget. 

Cut Back on Spending

  At first it may seem difficult to limit spending and stick to a budget, however there are a few practical changes that you can make everyday that will cut your spending more than you expect. 

       Firstly, alter credit car behavior.  Start to pay cash whenever possible.  This will help you avoid making a purchase unless you actually have the money available.  If you decide to make a credit card purchase, be prepared to pay the balance off monthly.  This will save a lot of money through avoiding interest charges.  If you already have a credit card balance, then transfer to a card with a low interest rate.  Also, find a card that does not charge an annual fee. 
       Another tip is to pack your lunch everyday.  All of those lunch hours spent at restaurants will add up.  Bringing your own lunch can save you several dollars every day, which will add up over time. 
       Use your cell phone during off peak hours.  Some people will spend a couple hundred dollars a month on phone charges.  Avoid this by making most calls during off peak times.  Check with your service and plan to find out when you have cheaper or unlimited calls. 
       Stop throwing away the Sunday newspaper before skimming through the advertisements.  Clip some of those coupons and check out the sales.  This may seem tedious, but the savings are often worth it.  Many stores will double or triple the amount of the coupon.  This technique can save you up to 20 or 30 dollars each time you head to the food store. 
       Additionally, refinance.  Mortgage rates have been extremely low over the past year.  This has been a great opportunity to reduce the monthly house payment significantly.  If you are planning to have your house paid off prior to retirement, then you may want to factor this in before refinancing. 
       Finally, bundle your insurance.  Many insurance companies will offer their customers lower rates if they purchase multiple policies.  For instance, some people use the same agent for multiple cars, and others combine their cars and house.  Always keep in mind that a dollar here and there really begins to add up.  Avoid the temptation of thinking that changing your spending habits wouldn’t save that much money. 

Start Saving!
       So you are loaded down with bills to pay each month and are wondering how you can begin a savings account for emergencies and other high-expense endeavors.  In other words, where can you find that extra cash to put away for later? 
       Firstly, when configuring your budge, plan for your savings first.  You will grow richer each month if you begin to pay yourself first.  Before paying any bills, decide on a set amount that you will pay yourself first—maybe five or ten percent—or whatever you decide—of your paycheck.  Then, deposit the amount into a savings account before paying any bills. 
       When you do this at the beginning of the month, your entire paycheck will not suddenly slip through your fingers.  If you wait until the end of the month, there may be nothing left to save.  Paying yourself first will give you a systematic way to make your money grow.  Regardless of your profession or your income, this system will work if you stick to it. 
       Another technique you may try for saving money is to empty your extra change into a coffee can or a jar each day.  At the end of the month, roll the coins and put them into your savings account.  You may be able to save 30 or 40 dollars each month just with your spare change. 
       Remember that good money management is more than just a mathematical formula.  It’s too closely tied with the ups and downs of living to be just that.  Your money management plan is always subject to change if your life situation changes.  The object of a good budget is to make your money go the farthest in helping you reach your goals, it is not there to force to you to abide by rules. 
       Don’t get discouraged if the budget plan doesn’t work perfectly right away.  It may involve some revising and editing until it fits your needs.  Then, make sure to review it often, and be sure it is making the best use of every penny!  Because we know how helpful those spare pennies can be!

Avoid Spending Pitfalls!
       With all the advantages that are evident from personal budgeting, it is no wonder that more and more people are relying on them to reduce debts and increase their savings.  However, all ‘budgeters’ need to be careful to avoid some common pitfalls that appear often. 
       Credit cards may seem like small pieces of plastic, however they can cause a great deal of trouble for the owners.  It is common for people to make unwise purchases, which they would have avoided otherwise, because they had the credit card in their wallet.  The best solution for many people is simply to get rid of credit cards and begin paying only by cash, check, or debit cards.  You may want to keep one card handy for emergencies, but it is probably best to keep it out of reach, and far away from your wallet.
       Another problem with budgeting is impatience.  There are financial goals set, but people do not have the patience to complete a savings program.  For instance, an individual begins setting aside money for a new car; however, after a few months they discover the car of their dreams.  Rather than waiting, they make the purchase.  This could pose some serious financial strains.  Discipline is a must to prevent impatience from breaking your budget. 
       Once a person makes a budget, they often fail to adjust it when necessary.  A budget is created using a set of expenses and income figures that are liable to change.  As these figures do change, it is important that the budget changes to reflect the adjustments.  There could be some major deficits if this is not done appropriately and promptly.
       Of course nobody forgets about Christmas or Hanukkah, however many people do not consider budgeting for holidays when creating a budget.  Therefore, adequate funds have not been set aside for presents, food, parties, etc.  These items should be factored in and saved for throughout the year.
       Finally, many people factor in transportation and accommodations for vacations in their budget, however they underestimate money needed for food, entertainment, and spending money.  Keep in mind that all the resorts and tourists areas are double or triple what you would normally pay. 
       With a little planning, you’ll be on your way to saving more money than you ever thought possible!

Easy Money-Saving Changes
       One of the most obvious and easy ways to save some extra cash is to change some of the way you use products and items in your everyday life.  The key is to make minor changes. 
       For instance, always buy the cheapest hand soap you can find.  The quality doesn’t necessarily go up with the price and you can use it in place of ‘bath soap.’ 
       Always use the whole product.  Turn bottles upside down and drain to get the last bit from them.  Tear open sugar and flour sacks to get everything; squeeze or cut open tubes to use it all before running out to buy more.  You’ll be surprised at how much there really is left! 
    Also, never use more than you need.  Just because it says on the box that you need a full cup, doesn’t mean that you really do it need it.  Half a measure of laundry detergent and a half teaspoon of dish soap are examples of what are usually enough, rather than what the manufacturer says. 
       To save some cash, you can use some of the things in your house in some unique ways.  Instead of spending lots of money on the fancy floor cleaners, try using ammonia.  It does a great job, and you can use plain water in between times.  If your furniture needs some polishing, mix equal parts of white vinegar and vegetable oil and rub on the furniture.  Buff with a cloth until it shines. 
       For a freezer bag, use empty chip bags and close with masking taps.  Also try a bowl with a lid, such as a margarine tub. 
       If your skin is feeling a little dry, there are several substitutes for expensive lotion.  Petroleum jelly rubbed into your hands at night after a warm water soak, mayonnaise (rinse w/ cold water after), or any other oil based food.  Just be sure to put it on immediately after your hands have been in water.
        To save some money on laundry, dissolve a bar of handsoap in water to replace laundry detergent.  Add three gallons of hot water, mix thoroughly and add a cup of washing soda. 
       Sure, these are small changes, but added up, they can put some extra change into your pocket throughout the year!

Thursday, September 23, 2010

Be good in Interview session

Six mistakes during a job interview

1. You talk too much

The advantages of the fact that you are open to discussions and you are decided to persuade the fact that you are the best can turn against you. There is the risk of boring the other person with so many details and you can even look like you don’t have the cap city to concentrate on one given subject.

2. You don’t listen

Assure that the answers will are about to give is the one the question is asking for. This is a test that will demonstrate the employer that your future project will follow the exact steps he’s expecting.

3. Falling for it

An experienced recruiter will set you the trap of relaxation, trying to make you believe this is an interview with a little importance. This does not mean that you have to avoid jokes or affirmations that have nothing to do with the professional area, but you must always promptly go back to the subject of the discussion.

4. You are trying to take the lead

If you try this you can seem arrogant. Companies tend to search for people that can work efficiently in a team. When talking about thinks you’ve done on previous jobs try to use instead of “I” the pronoun “We” as often as possible.

5. You don’t ask questions

Try and make a discussion as professional as possible, asking questions that are right on the subject. Make realistic observation regarding the company and avoid emphasis.

6. You are late

Many employers can’t understand why the candidates continue to be late, so being on time or not has a great importance in their decision. If you can’t make it on the settled hour, call in time and try to reschedule the meeting, depending on the person that conducts the interview.

Wednesday, September 22, 2010

Ebay Business

So you are looking to start an Ebay Business.  Having more than 430,000 people in the United States alone are working full or part time on Ebay.  It may be easier to start an Ebay business than you think.

If you feel Ebay is just a novelty item or low value trinket type outlet, you should take a look again.  An Ebay business can sell anything from trinkets to antiques and automobiles.  The five highest categories were automobiles and auto supplies, consumer electronics, computers, clothes and accessories, books, movies and music.

Ebay was started in 1995 and has become the worlds biggest online auction place selling all kinds of products and services.  There is about 1,000 dollars in sales every second.  There are 135 million registered users in 32 countries.  You can see your Ebay business will have a large exposure or audience.

Before you start with an Ebay business you should decide if you want to be a full time business or just a part time hobby.  Do you want to work from your home or set up an outside office to work from?  Do you want to work on your own or do you want to have employees?  Do you want to become a Power Seller or a Trade Assistant?

It is a good idea to practice some before officially becoming an Ebay business.  You can try different headlines and descriptions on a small scale.  Practice taking pictures and try different listing formats.  Just sell one or two items at a time at first to get comfortable and confident.   This all will make your chances of success much greater when you take your Ebay business to the next level.

Getting set up with an Ebay business just takes a few minutes.  You will need to supply them with your name, address, telephone number, a credit card and or a checking account.  This is used for identification and payment of fees purposes.  When setting up your Ebay business you may also want to open a PayPal account.  This service is owned by Ebay and allows people to use credit cards or their checking accounts to pay you.  It also eliminates the need to have a costly merchant account.

When you set up your Ebay business remember to set up your  "About Me" page, which is a free eBay feature that allows you to promote your business and yourself.

When you start your Ebay business you may want to register with Federal, State, and local tax authorities.  You also may want to form a corporation or LLC to protect yourself from any legal liability.

Your Ebay business now needs something to sell.  This can be the most difficult challenge you will face with your Ebay business.  You need to pick something that you know about, has a profit potential, and is  not hard to photograph or ship.  Before you put something up for sale look to see what similar items sold for and ask, can I make money with this?  A key point to remember what ever it is you offer it would need to fill a need.

If your Ebay business makes it convenient to buy you have much better chance of success.  This means your Ebay business should sell like items.  If you sell CD’s then having CD racks or players would be a good combination.  The more compatible items you have on sale the better your chances of success.  People would much rather purchase what is needed at one sd

After you have gotten comfortable with auction formats, and other aspects of your Ebay business remember not to get complacent.  You will want to read about any new features, keep in touch with your customers, and also be aware of what your competition is doing.  If you are not growing and changing your not taking your Ebay business to its full potential and maximizing you’re earning potential.  You will not only be more successful with your Ebay business but you will have more fun.


Tuesday, September 21, 2010

Enjoy Your Life: Change Your Point of View

"Two men look out through the same bars: One sees the mud, and one sees the stars."- Frederick Langbridge, A Cluster of Quiet Thoughts

If you’ve placed second in a writing contest, will you jump for joy and push for better results the next time or will you be discouraged and find an excuse not to join again?

In life, you are always filled with choices. You may opt to have a pessimist’s view and live a self-defeated life or you may decide to take the optimist’s route and take a challenging and fulfilling life.

So why nurture an optimist’s point of view? And why now?

Well, optimism has been linked to positive mood and good morale; to academic, athletic, military, occupational and political success; to popularity; to good health and even to long life and freedom from trauma.

On the other hand, the rates of depression and pessimism have never been higher. It affects middle-aged adults the same way it hits younger people. The mean age of onset has gone from 30 to 15. It is no longer a middle-aged housewife’s disorder but also a teen-ager’s disorder’ as well.

Here’s how optimists are in action and researches that back up why it really pays to be an optimist:

Optimists expect the best

The defining characteristic of pessimists is that they tend to believe bad events, which will last a long time and undermine everything they do, are their own fault.

The truth is optimists are confronted with the same hard knocks of this world. What differs is the way they explain their misfortune---it’s the opposite way. They tend to believe defeat is just a temporary setback, that its causes are confined to this one case.

Optimists tend to focus on and plan for the 'problem' at hand. They use 'positive reinterpretation.' In other words, they most likely reinterpret a negative experience in a way that helps them learn and grow. Such people are unfazed by bad situation, they perceive it is a challenge and try harder.

They won’t say “things will never get better,” “If I failed once, it will happen again” and “If I experience misfortune in one part of my life, then it will happen in my whole life.”

Positive expectancies of optimists also predict better reactions during transitions to new environments, sudden tragedies and unlikely turn of events. If they fall, they will stand up. They see opportunities instead of obstacles.

People respond positively to optimists

Optimists are proactive and less dependent on others for their happiness. They find no need to control or manipulate people. They usually draw people towards them. Their optimistic view of the world can be contagious and influence those they are with.

Optimism seems a socially desirable trait in all communities. Those who share optimism are generally accepted while those who spread gloom, panic and hysteria are treated unfavorably.

In life, these people often win elections; get voted most congenial and sought for advice.

When the going gets tough, optimists get tougher

Optimists typically maintain higher levels of subjective well-being during times of stress than do people who are less optimistic. In contrast, pessimists are likely to react to stressful events by denying that they exist or by avoiding dealing with problems. Pessimists are more likely to quit trying when difficulties arise.

They persevere. They just don’t give up easily, they are also known for their patience. Inching their way a step closer to that goal or elusive dream.

Optimists are healthier and live longer

Medical research has justified that simple pleasures and a positive outlook can cause a measurable increase in the body's ability to fight disease.

Optimists’ health is unusually good. They age well, much freer than most people from the usual physical ills of middle age. And they get to outlive those prone to negative thoughts.

So why not be an optimist today? And think positively towards a more fulfilled life.

Why not look forward to success in all your endeavors? Why not be resilient? Like everybody else you are bound to hit lows sometimes but don’t just stay there. Carry yourself out of the mud and improve your chances of getting back on the right track. And why not inspire others to remove their dark-colored glasses and see life in the bright side?

Monday, September 20, 2010


      Anyone wanting or needing to build a fast source of income should
definitely consider establishing a mailing list rental business.
All it takes to get started is your time, and once you're
organized, you can easily parlay this business into a $100,000 a
year income.

The first thing of course, is the compiling of names for your
mailing lists. This is done simply by noting or listing on 3 by 5
index cards the names/addresses on all incoming mail. Arrange
these in zip code and alphabetical order, and you're almost ready
for business.

To build your list of names simply run an advertisement in as
many of the mail order publications as you can afford, offering
free list of 100 mail order buyers for a self-addressed and
stamped envelope. And again, as you get these responses to your
ad, list their names/addresses in your card file system, and file
them alphabetically with your other cards.

Another way to build your list of names fast is to run a short
classified type advertisement offering a free report of some sort
of money-making idea, in exchange for a self-addressed, and
stamped envelope. As you do with all of your other incoming mail,
list the names/addresses on your index cards and file them with
the other cards.

When you've got a thousand names in your file, the next thing is
to purchase a box of self-adhesive or peel and stick labels, and
type your names/address onto these sheets of labels. Typing 31
sheets--33 labels to a sheet will give you 1,023 names on 31
sheets of labels. Take the sheets of labels to your nearest
photo-copy shop; copy them onto plain paper masters and you're
ready for business.

Meanwhile, be sure to file your plain paper masters and hold
them/guard them with your life. You can send out the labels you
typed on to your first customer.

Look thru all the publications offering advertising space for
mail order operators--clip out and study those advertisements
offering mailing lists--and from these, make up or have made up
for you, a similar ad.

You should be offering your lists for a one-time a $5 per 100
names; $20 for 500 names; and $40 for 1,000 names.

Check with your paper sources for best wholesale prices on reams
of plain paper, gummed labels, and the peel & stick kind. At the
same time, explain what you're about to do with the owner or
operator of your local copy shop, and arrange a deal where by you
can copy your names at reduced prices, so long as you provide
your own paper.

Then, when your orders start coming in--you simply take your
"master mailing lists" to the copy shop, copy them unto plain
paper, gummed or peel & stick labels, and send them out to your
customers. Basically, we suggest that you do all your copying
once a week, package all your orders, for that week, and drop
them off at the post office with just one trip.

Much of the time, you can get free advertising and at the same
time pull in a lot of new names of people who are interested in
mail order, by writing and submitting articles to the various
mail order publications. If you arrange such a deal with a
publisher, run your mailing list ad, and tag your articles with
something such as: For more information or if you have a
particular questions, write to met at...

It would also be a good idea to check out your own capabilities
of producing and mailing out a mail order ad sheet--just a
one-page flyer with 3-columns of ads on one side and a full page
advertisement of some program or product you're promoting on the
other side. The, with such an ad sheet, you contact all the mail
order publishers and offer to run their ad in your publication in
they'll run yours in their publication.

Whenever you're selling a new name/address to your card file,
always mark on the card whether or not you received any kind of
orders from that person. You should also number your mailing
lists--mark "01" on the cards of the first 1,000 names you type
onto your masters, "02" on the next thousand and so on until you
retire or sell your business.

Finally, when you've accumulated 5,000 or more names in your card
file. (incidentally, you can easily store your 3x5 cards in old
number 6 envelope boxes or even shoe boxes. Whenever you're out
shopping, simply ask the store manager or owners if they have any
such boxes that they can give you.)

Anyway, as I was saying, once you've got 5,000 names on file, you
can begin contacting some of the national list brokers and
setting up arrangements for them to a broker or rent your list
for you. Usually, they get 20% of the rental fee each time they
rent your list--a small price to pay when you understand that
these people can rent your list to 50 to 100 times per year. They
do all the advertising and selling for you with your only
responsibility being to work out arrangements to get the lists to
the rental customers.