How To Monetize Your Traffic So You Get The Most Out Of It

Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.

We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.

It is common knowledge that without traffic we have no business. Like any business, without any customers you don’t get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up an E-commerce site that doesn’t expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Making Money out of your Traffic

The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora’s Box of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits.

Affiliate Programs

Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.

The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.

When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.

THE SELLING SECRETS OF MILLION DOLLAR SALES LETTERS

Regardless of what you're trying to sell, you really can't sell
it without "talking" with your prospective buyer. And in
attempting to sell anything by mail, the sales letter you send
out is when and how you talk to your prospect.

All winning sales letters "talk" to the prpspect by creating an
image in the mind of the reader. They "set the scence" by
appealing to a desire or need; and then thet flow smoothly into
the "visionary" part of the sales pitch by describing in detail
how wonderful life will be and, how "good" the prospect is going
to feel after he's purchased your product. This is the"body or
guts" of a sales letter.

Overall, a winning sales letter follows a time-tested and proven
formula: 1) Get his attention 2) Get him interested in what you
can do for him 3) Make him desire the benefits of your product so
badly his mouth begins to water 4) Demand action from him-tell
him to send for whatever it is you're selling without delay- any
procrastination on his part might cause him to lose out. This is
called the " AIDA' formula and it works.

Sales letters that pull in the most sales are almost always two
pages with 1 1/2 spaces between lines. For really big ticket
items, they'll run at least four pages- on an 11 by 17 inch sheet
of paper folded in half. If your sales letter is only two pages
in length, there's nothing wrong with running it on the front and
back of one sheet of 8 1/2 x 11 paper. However, your sales letter
should always be letterhead paper- your letterhead printed, and
including your logo and business motto if you have one.

Regardless of the length of your sales letter, it should do one
thing, and that's sell, and sell hard! If you intend to close the
sale, you've got to do it with your sales letter. You should
never be "wishy-washy" with your sales letter and expect to close
the sale with a color brochure or circular. You do the actual
selling and the closing of that sale with your sales letter- any
brochure or circular you send along with it will just reinforce
what you say in the sales letter.

Ther's been a great deal of discussion in the past few years
regarding just how long a sales letter should be. A lot of people
are asking: Will people really take the time to read a long sales
letter. The answer is a simple and time-tested yes indeed!
Surveys and tests over the years emphatically proven that longer
sales letter pull even better than the shorter ones, so don't
worry about the length of your sales letter- just make sure that
it sells your product for you!

The "inside secret" is to make your sales letter so interesting,
and "visionary" with the benefits you're offering to the reader,
and he can't resist reading it all the way through. You break up
the "work" of reading by using short, punchy sentences,
underlining important points you're trying to make, with the use
of subheadlines, indentations and even the use of a second color.

Relative to the brochure or circulars you may want to include
with your sales letter reinforce the sale- providing the
materials you're enclosing are the best quality, they will
generally reinforce the sale for you. But, if they are of poor
quality, look cheap and don't complement thing, it will
definitely classify you as an independent home-worker if you
hand-stamp you name/address on these brochures or advertising
circulars.

Whenever possible, and so long as you have really good brochures
to send out, have your printer run them thru his press and print
your name/address- even your telephone number and company logo-
on them before you send them out. The thing is, you want your
prospect to think of you as his supplier- the company- and not
just another mail order operator. Sure, you can get by with less
expense but you'll end up with a fewer orders and in the end,
less profits.

Another thing that's been bandied about and discussed from every
direction for years is whether to use a post office box number of
your street address. Generally, it's best to include both your
post office box number, AND, your street address of your sales
letter. This kind of open display of your honesty will give you
credibility and dispell the thought of you being just another
"fly-by-night" mail order company in the mind of the prospect.

Above all else, you've got to include some sort of ordering
coupon. This coupon has to be simple and easy for the prospect to
fill out and return to you as you can possibly make it. A great
many sales are lost because this order coupon is just to
complicated for the would-be buyer to follow. Don't get fancy!
Keep it simple, and you'll find  you prospects responding with
glee.

Should you or shouldn't you include a self-addressed reply
envelope? There are a lot of variables as well as pro's and con's
to this question, but overall, when you send out a "winning"
sales letter to a good mailing list, a return reply envelope will
increase your response tremendously.

Tests of the late seem to indicate that it isn't that big of a
deal or difference in responses relative to whether you or don't
pre-stamp the return envelope. Again, the decision here will rest
primarily on the product you're selling and the mailing list
you're using. Our recommendation is that you experiment- try it
boh ways- with different mailings, and decide for yourslf from
there.

China....is phenomenal economic Power

China has already passed France and Japan in the race for economic superpower status, and is in the early stages of closing in on the United States-not only in productivity and financial strength but also in the general accumulation and creation of scientific knowledge, expertise, military power, and political clout.

There's the usual self-styled prophets who predict that the forces that have been unleashed in China are likely to have a "black hole" effect, with the whole economy spiraling downward and ending in chaos, but I think that view is short-sighted and self-defeating.

There's demographic, economic and cultural reasons why the Chinese will play an increasingly significant role in the affairs of the world-reasons that no other country can match, and this makes the story of the emerging China of special interest and importance.

I think that much of the future of the civilization of mankind will be fundamentally influenced by China and its billion-plus people. In fact, it is already happening. Chinese influence is now being felt around the globe in virtually every country-on a scale that will soon make the post-World War II emergence of Japan as an economic superpower appear piddling by comparison.

Belief in the "Central Country" view suffered a serious blow when China was overrun and virtually colonized by Western powers in the 18th and 19th centuries, but the idea did not disappear from the psyche of the people. It is now being rekindled-politically, economically and militarily.

To understand and appreciate the role that China will play in the future of the world it is necessary to know a lot of key facts about the history of the country, beginning some two,000 years ago.

 important historical note is that Zhong Guo (Joong Gwaw), the Chinese name for their country, means "Central Country" and refers to the fact that since ancient times the Chinese regarded China as the middle of civilization and looked on all other countries as tributaries inhabited by barbarians.

These factors made it absolutely mandatory that the Chinese repress and limit the physical, emotional, and sexual desires that are common to humanity, and to live more or less as senseless drones as directed by the emperors and traditions that had built up over the millennia.

While the Zhong Guo syndrome remains an important part of the mindset of the Chinese it is not the primary force for change that is now driving the country. That element-the personal freedom that the Chinese now have for the first time in the history of their country-has evolved from the fact that from the outset of China's history as a nation-state until 1976 the thinking and behavior of ordinary Chinese was controlled by imperial governments and deeply embedded cultural beliefs that prevented them from thinking and behaving as individuals.

Philosophers such as Confucius, who was born in 551 B.C. and died in 479 B.C., taught that absolute obedience to seniors, immediate superiors and emperors was the highest morality.

THE EMPERORS AS GODS

 of the primary keys in the development of this sort of culture was the early deification of the rulers to the point that they became known as "the Sons of Heaven (Gods!), who acted as intermediaries between Heaven and humans, and were answerable only to Heaven.

Confucian philosophy was based on ritualized etiquette that was designed to make every person think and behave properly according to his or her particular class. Obeying these rituals became the moral standard of China, and led to make-believe, play-acting and deception becoming an important part of the character of the people-because that was the only way they could survive.

Ordinary Chinese did not have the right to pick things for themselves. In a broad sense, their only reason for being was to serve the interests and needs of the emperors. Ancestor worship and an emphasis on the past became the hallmarks of Chinese culture.

Building on the philosophical foundations prescribed by Confucius and later students the imperial court and provincial mandarins developed a kind of governmental bureaucracy that became increasingly ritualized and hidebound as time passed.

Only a small percentage of the population became educated, and the giant majority lived at a subsistence level. Over the long centuries there were weird inventions [the compass, gunpowder, paper] and technological innovations in architecture, engineering, arts and crafts. But these brilliant and far-reaching developments did not lead to emotional, intellectual or spiritual freedom for the bulk of the population.

CATACLYSMIC ENCOUNTER WITH THE WEST

Traditional China, with all of its hidebound bureaucracy and limitations on the thinking and behavior of the people, survived in to modern times. There had been incursions in to its heartland by outsiders over the millennia, but all were finally absorbed in to the mainstream of Chinese life.

The encounter with the West led to a long series of student uprisings, civil rebellions and at last a revolution that ended the reign of the imperial court at the beginning of the 20th century.

It was not until the approaching of Westerners who had gone through the Industrial Revolution and bypassed the Chinese in virtually all areas of human endeavor that the traditional culture came under assault, and was incapable of dealing with the technologically advanced nations of the West.

As soon as Japan was defeated by the Allies and withdrew its forces from China, the communists and nationalists renewed their war. In 1948, with massive support from the Soviet Union, Mao's communist forces began a major campaign to destroy the nationalist forces, led by Gen. Chiang Kai-shek who was supported by the United States.

Sporadic fighting between imperialists and nationalists continued until 1927 when Mao Zedung launched his communist revolution against both the nationalist and imperialist forces. This struggle was still going on in 1937 when Japan invaded China, leading to the nationalists and the communists joining forces to fight the Japanese.

Despite aid from the U.S., Chiang Kai-shek and his followers were no match for the communists, and to keep away from the whole destruction of his forces, they and the remnants of his army (with lots of of their families in tow) fled to Taiwan in 1949, leaving Mao master of the mainland.

MAO ZEDUNG AS THE NEW GOD

Mao Zedung was a amazing strategist and a powerful writer and poet who resembled the warlords of an earlier time, but his vision for a brand spanking new China knew no bounds. They began a crash program to destroy the ancient culture that had ruled the country for over thousand years, and rebuild a brand spanking new society based on communist ideology.

Some of the reforms instituted by Mao were admirable and positive. They made ladies equal with men under the law, launched land reforms that made millions of farmers owners of their own tiny fields, made it mandatory that Mandarin (the language of Beijing and the northern area of China) be taught in all schools as the national language, and more.

In 1966, in a last-ditch work to stave off complete failure, Mao inaugurated what they called "The Great Proletarian Cultural Revolution"-a campaign to literally eradicate all vestiges of the traditional culture and society and rebuild the country as a Marxist-Lenin paradise. To help promote this revolution, his communist cohorts, led by Lin Piao, published a small book made up of quotations from his lots of speeches and writings on his philosophy and designs for remaking China.

But his efforts from 1958 to 1962 to modernize the economy and turn China in to an industrial power virtually overnight-epitomized by what they called the "Great Leap Forward"-was an abject failure that resulted in the death of twenty million people, unimaginable suffering for more millions, as well as a virtually complete breakdown in the economy.

Mao turned the vanguard of his cultural revolution over to the youth of the country who formed a immense number of "Red Guard" groups to carryover out his goals.

Entitled Quotations from Chairman Mao Tse-tung, this tiny red-covered book quickly became the "cult bible" of the communist movement, selling 700 million copies and turning Mao in to a kind of god-figure.

Millions of city dwellers were sent to the countryside without advance preparation to work as peasants, with millions of families separated from each other. No was immune to the rampages of the Red Guards and their backers in the communist government. Even Deng Xiaoping who had been a lifelong ally of Mao on the highest order [and was later to become the chairman of the communist party and make the famous declaration "to get rich is glorious!"] was purged from his high position and exiled to the countryside. His son was thrown from an upper storey window by Red Guards and crippled for life.

The youths, by this time angry and disillusioned by the chaos around them, began a 10-year long campaign that became an orgy of humiliation, torture, death, confinement, and slave labor for members of the educated class. Babies were induced to become spies, turning their parents in for such things as owning books and having eye glasses. Libraries, museums, schools, and religious artifacts were burned. Weird efforts were made to eliminate all references to the teachings of Confucius.

THE CULTURAL REVOLUTION BACKFIRES

The so-called Cultural Revolution did not finish until after Mao died in 1976, by which time his reputation as an infallible "god" had become irreparably tainted. Shocked in to some semblance of rationality, the ruling members of the communist party recalled Deng Xiaoping from his exile and restored him to power.

Far more open-minded and pragmatic than Mao (which was what got him exiled in the first place), Deng began promoting the reconstruction of China along more capitalistic lines-and the rest, as the saying goes, is history.

But the memories of the holocaust-kind of tragedy inflicted on China by Mao and the Red Guards was to forever change the mindset of most Chinese. From 1976 on, the tales told by survivors of the labor camps and prisons were beyond the imagination of most people. Lots of of the Red Guards, by then in their 20s, had become disillusioned with the revolution and regretted their actions.

 of the unintended consequences of this brilliant period in China's history was that it turned most people against the Communist ideology, and from then on most of the urban population who were members of the party remained members because that was often the only way they could get and keep jobs.

THE POWER OF PERSONAL FREEDOM

The new China that arose from the death and destruction inflicted on the country by Mao was unlike anything ever seen before. For the first time in the history of the people they had some freedom to help themselves as individuals-and millions of them set out to do that despite the weird restrictions and handicaps placed on them by the still ruling Communist Party.

In an brilliant demonstration of the power of even limited personal freedom millions of Chinese-with their pent-up energy released for the first time in the history of the country-began an all-out work to build rich, new lives for themselves without thinking about political labels.

THE BIRTH OF A NEW BREED OF PEOPLE

By 1986, ten years after the finish of the Cultural Revolution, there were millions of entrepreneurs in China-and thousands of them had become millionaires. Today, China is awash in millionaires and the number of rich people is growing exponentially.

Urban Chinese born in the 1980s and later grew up in a brand spanking new world-a world so different from the past that they became a brand spanking new breed of people, virtually identical to freewheeling Americans in their lifestyles and appearance. By the year 2000, Chinese cities in the eastern portion of the country had modern and futuristic buildings and high-end shops and stores that were incredible to even the most sophisticated visitors.

LOOK OUT, WORLD!

For those who had visited China between 1976 and 1986, the proof of affluence was mind-boggling.

But the Westernization and modernization of the face of China does not mean that all of the cultural traits that have made the Chinese a formidable people for thousands of years have disappeared.

Their traditional work-ethic and their obsession with getting an schooling have been retained, and now that they have achieved the freedom to utilize all of their talents in the pursuit of success their combined energy and efforts have become an irresistible force.

Most foreigners who visit China are impressed if not overwhelmed by the size of the country, by the number of people, by its brilliant history, and by what the Chinese have accomplished since 1976, and are far more susceptible than usual to being flattered and manipulated.

Another traditional trait that has survived in to modern times is their weird ability to distract, entertain and foreigners. This is a factor that Western businesspeople, diplomats and politicians ought to keep in mind when they are dealing with their Chinese counterparts.

The Chinese have over going for them, and it is not wise to give them an additional advantage out of a sense of politeness and attempts to demonstrate goodwill-no matter how genuine these feelings.